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Testimonials

Here’s what some users have said about their experiences using the Sales Temperament Assessment.


We have been using the STA tool as part of our sales hiring process since 1999. While it is not the only part of our hiring process, it provides significant insights into a match between what the candidate's profile is (from a sales temperament perspective) to our need.

We currently use it at the end of our first interview to help in the determination of whether we are going to the second interview and, if so, what additional information or situational questions we will ask.

Using the STA has allowed us to have a more effective, streamlined and successful hiring process. Its accuracy and ratio to the success for candidates we hire is relatively high.

Catherine Daw, President
SPMgroup Ltd
Toronto ON


We have primarily, to date, used the STA for existing employees. It has been very accurate and has allowed an insight into the employees presently filling sales roles. It helps pinpoint their strengths and areas for improvement. The STA has confirmed feelings we were having about employees' sales profiles, making final decisions easier.

Since we have been using the STA on existing employees, it has given us the opportunity to assess its accuracy "on the ground" and it has proven very accurate. The profiles returned on the STA match our perceptions of the employee exactly.

The one thing the STA has done to date is confirm our gut feelings about how someone is fitting into the role. It has pinpointed some mismatches which will allow us to act and improve and grow.

I feel that the STA should be used to confirm, assess and pinpoint sales strengths and opportunities.

Tim Culliton, General Manager
Culliton Brothers Limited
Stratford ON


I have been using the STA as one tool to help sort through the myriad of applications we receive. In many cases, it has confirmed my own instincts; however, it does open the door for more pointed questions that uncover the true personality of the potential candidate.

I would recommend using the STA as part of the interview process once a short list has been established. Any tool that reduces the risk of a hiring mistake is well worth the investment.

Ian Thompson, Director of Sales
Central Island Broadcasting
Nanaimo BC


I use the STA as a tool to help confirm or refute the initial choice of the person that we are considering hiring. The STA has been a huge help to us in that it has not only confirmed our impressions of many candidates but, more importantly, it has flagged those that were not a fit with us. The negative effect of hiring some of these candidates would have been costly.

For the most part, the STA has been quite accurate in assessing an individual's sales temperament and his or her potential fit within our organization. I look at the STA a bit like an insurance policy against making a potentially "fatal" business decision. I feel like the STA is a "silent consultant" working with us at all times.

Any serious business should use the STA or something similar. It provides a totally independent observation of a candidate using a tried-and-true method that gives you the benefit of a second opinion using a scientific approach.

Danny Minogue, President
Minogue Medical Inc
Montreal QC


At Advanced Business Interiors, we rely heavily on our sales force to produce consistent results within a highly competitive industry with its own unique trends and characteristics. We understand that different types of sales require different approaches, and that success in another industry or environment doesn't necessarily translate into success here.

One of the challenges I face when recruiting salespeople is differentiating between a skilled professional who is selling me on themselves, and one who is a bona fide prospect for long-term success within our particular industry. After all, most salespeople are adept at projecting a positive image when meeting face-to-face! The Sales Temperament Assessment provides information about natural tendencies and motivations, resulting in valuable input I use to complement the information gleaned from interviews and reference checks.

As part of a well-planned and thorough human resources strategy, the Sales Temperament Assessment can provide real insight into an individual's true nature. Using it has given us an edge among our competitors.

Sarah Morris, Human Resources Generalist
Advanced Business Interiors Inc
Ottawa ON


We use the STA to help us hire employees for any sales position, from an Account Executive to our ASI Coordinator. We have found that the STA has given us valuable insight into a candidate's actual desire and ability to do the job he or she is interviewing for. On two occasions, the STA alerted us to personal problems in the individuals' lives that would affect their ability to perform on the job. When told that the STA revealed some current stress or problems in their lives, applicants were amazed and open to discussing what the issues were.

Now occasionally, we think we have a real winner despite a poor result on their STA. The candidate interviews great and has good references, but the STA says "probably not" and we hire them anyway. On both occasions, the employees did not work out as expected.
We have grown to respect the accuracy of the STA and would not hire a sales employee unless they did well on the instrument.

BlaineTurner Advertising, Inc
Morgantown, WV


I have found the STA to be a very valuable tool in the hiring process for sales staff. It is a good indicator as to the individual's strengths and weaknesses and how they relate to the job expectations.

Over the years, I have found the STA to be uncannily accurate and I believe that it should be used to evaluate the profile of the applicant against the profile of the job (i.e. cold calling vs selling to established accounts).

Scott Carrothers, President
Corporate Telecom Services
Oakville ON

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