Hiring a salesperson who interviews well is an easy trap to fall into. The person is usually a charmer. He’s answered every question eloquently and in depth, giving you far more information that you asked for. He’s articulate, witty, personable, and obviously knows his stuff. Maybe, maybe not. You may have just been sold. You [...]

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Before you go investing a ton of time and effort in setting up and conducting a face-to-face interview, consider a two-minute telephone interview with the potential sales candidate. While this is particularly important if you’re considering investing in an airline ticket to fly someone in for a formal interview, that isn’t the primary reason for [...]

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There have been situations where possibly good performing sales candidates have gotten knocked out of the hiring process early in the game because they “failed” a personality test or temperament assessment. This usually happens when HR uses a pre-hiring tool to make a go/no-go decision instead of considering the assessment results as just one part [...]

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Smart salespeople will do their due diligence when they’re looking for a sales job, but it doesn’t hurt to present the less-than-smart ones with a bit of a challenge. Here’s what you can do. In your recruiting ad, briefly describe your company’s work environment. Suggest that salespeople visit your web site to check you out [...]

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It’s far too easy to either fall in love with a sales candidate (the halo effect) or develop an instant dislike (transference). What generally happens with both the halo effect and transference is that the person under scrutiny reminds you of someone who you either really like or really dislike. If you find yourself moving [...]

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